How To Create a Marketing Plan for your Business in 5 Simple Steps!

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5 Quick & Convenient steps to create a Marketing Plan for your business.

👟STEP 1: CREATE A SITUATION ANALYSIS for your company’s current situation.

This first section defines your company and its products or services, then shows how the benefits you provide set you apart from your competition.

Target audiences have become extremely specialised and segmented.

Make your situation analysis a succinct overview of your company’s strengths, weaknesses, opportunities and threats.

Next, describe any external opportunities you can capitalise on, such as an expanding market for your product.

Positioning your product involves two steps.

First, you need to analyse your product’s features and decide how they distinguish your product from its competitors.

Second, decide what type of buyer is most likely to purchase your product.

👟STEP 2: DESCRIBE YOUR TARGET AUDIENCE.

Developing a simple, one-paragraph profile of your prospective customer is your next step.

If you’re a business-to-business marketer, you may define your target audience based on their type of business, job title, size of business, geographic location or any other characteristics that make them possible prospects.

👟STEP 3: LIST YOUR MARKETING GOALS.

What do you want your marketing plan to achieve?

👟STEP 4: DEVELOP THE MARKETING COMMUNICATIONS STRATEGIES AND TACTICS YOU’LL USE.

This section is the heart and soul of your marketing plan.

A good marketing program targets prospects at all stages of your sales cycle.

To complete your tactics section, outline your primary marketing strategies, then include a variety of tactics you’ll use to reach prospects at any point in your sales cycle.

To identify your ideal marketing mix, find out which media your target audience turns to for information on the type of product or service you sell.

👟STEP 5: SET YOUR MARKETING BUDGET.

You’ll need to devote a percentage of projected gross sales to your annual marketing budget.

As you begin to gather costs for the marketing tactics you outlined in the previous step, you may find you’ve exceeded your budget.

Simply go back and adjust your tactics until you have a mix that’s affordable.

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#hainsmedia #marketingplan #ecommerce

eCommerce, marketing, paid advertising, planning

Chris Copy

Chris is not just a Freelance Copywriter; he is your strategic partner in driving growth and boosting sales through persuasive and impactful sales copy. With a knack for crafting narratives that resonate with audiences and incite action, Chris has helped numerous clients skyrocket their revenue. 🔗 Explore Chris's Portfolio - Dive into a diverse range of projects that showcase his expertise and success stories. 🔗 Follow Chris on LinkedIn - Connect with him for insightful posts and industry discussions that keep you ahead of the curve. 🔗 Schedule a Consultation with Chris - Discuss your project and discover how Chris's words can transform your business vision into reality.

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3 Comments

Jerome currie 2021-04-10 at 1:30 pm - Reply

Thanks for sharing! This was really insightful 🙂
- Chris Hainsworth 2021-04-14 at 1:46 pm - Reply
  
  Thank you kindly Jerome, I really appreciate your words 🙂
Meta Titles 2021-04-29 at 3:53 am - Reply

Love this post! Thanks so much for sharing it 🙂